Analysis in everyday use
Bass Pro Shop and Cabela’s: Fishing Gear
My son
and I both enjoy fishing and spend the majority of our free time on lake
fishing. So I chose to analyze the
fishing gear sections on the Cabela’s and Bass Pro Shop websites.
Cabela’s:
After
using both websites several different times to shop for different items we each
needed for our tackle boxes, I have decided that I prefer the Cabela’s
website when shopping online.
When you go to www.Cabelas.com the home page immediately draws your
attention with beautiful pictures of the outdoors and lots of pictures of gear
that they have on sale or is the main advertisement for that week. They always have great sales on the home page
also. There advertisements are very flashy and which draw the consumer in and
make you want to look through the main page before even searching for whatever
it is you have gone to the website for.
Then once you do get to the items page that you are interested in the
search menu is very clean and organized and easy to find what you are looking
for. It is very simple to navigate and
the colors on the menu and the pictures of what you are searching for help the
consumer be interested in their website and what they have for sale.
Bass Pro Shop:
When
you search www.basspro.com and get to
the website, it has no pictures and very little color or detail on the home
page. It looks more like a directory
than a website to shop on. You can chose
your store and it gives you all the details of that store that you chose. There is no separated menu on the home page
to look through what they are retailing. The first time I ever went to the
website to search fishing lures, I spent at least 5 minutes trying to find a
menu to search what they had. I ended up
typing in a search bar at the top of the page that was for “website search”. I typed in fishing gear and it took me to a
list of fishing supplies and then you chose what you want. It is a very straightforward, simple site
where you can find exactly what you need without flashy advertisements of
pictures to draw you into the site. It is definitely not “consumer oriented”.
Through
my analysis, I think that Cabela’s appeals more to the emotional consumer with the flashy details
that will catch your eye before offering information and that Bass
Pro Shop appeals more to the
logical thinker by offering exactly what you need in a clear straightforward
manner. I might add a bit more color and
detail to the Bass Pro Shop site and make the search easier to locate and
navigate. I definitely prefer the Cabela’s website to the Bass
Pro Shop website. However, when I
am going to shop in person for fishing gear, I prefer Bass Pro Shop over Cabela’s. Bass definitely has more in their store and
you can tell the store is very consumer oriented in the way it’s decorated and
with the setup of what they are selling.
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